This is a design for freshly brewed coffee that derives from urban streets of America. Graffiti has become a part of our everyday visual experience. From the tiny tags of an experimental teenager to the detailed protest art of a master, graffiti has an important place in culture. The logo emphasizes the wild yet clean aesthetics of the art form because of the important role that it plays in urban culture. I wanted to create a piece that did not follow the traditional guidelines of coffee packaging design.